analysis of the shropshire star

1. the shropshire star is published Monday to Saturday and not on sundays
2. the cover price of the shropshire star is 42p
3. it is sold in all good news agents in the whole of shropshire and in most other shops, it can also be delivered to your house for £2.34 per week
4. There are six editions of the paper, Midday, Powys, Oswestry, North Shropshire, South/Bridgnorth, and Shrewsbury.
5. The Shropshire Star is owned by the Midland News Association (MNA) which also owns the Express and Star newspaper. Also the north shropshire chronicle
6. Within the circulation area which is the whole of shropshire, the Shropshire Star has an average issue readership of 223,000 adults, which represents 54% of the total adult population.
7. The shropshire star has a good full color print quality with a basic sans-serif font which is the same as the Sun's.
8. Their are 40 adverts (not including the advertising section which is full of them) in the issue of the shropshire star I am reading which is dated Wednesday 22 Februrary 2012
9.The vast majority of news is Local news in this news paper with very little national and international news unless they are big stories.
10. Local news is included in the paper such as council news, crime, medical (e.g. shrewsbury hospital) sport and properties
11.
12. photographs are used frequently throughout the whole paper including captions on every image. their is at-least one photograph per page.
13. By looking at the vocabulary used throughout the paper the target audience tends to be aimed towards the vast majority of shropshire to teens and onwards mainly being adults and pensioners
14. Social groups as a whole are not represented in an unfair way and news stories of any social group are never biased and un-accurate. 
15. elements that make this paper are obviously news but also their is a television section.
16.
17. http://www.shropshirestar.com/ is the shropshire star website. here holds information about local news, videos, blogs and all other resources found in a shropshire star paper. 
18. a good digital example of the Shropshire Star is the brand new app 




Notes from lessons


The shropshire Star is a Regional newspaper. Broadcast news must hold a balanced argument however printed news maybe biased but must be accurate.
News papers are read by the vast majority of people in England and considered to be the most trusted. There are 1,200 regional and local newspapers which is lower than it was five years ago. 1,600 associated websites and 33 million people per week read local press, 42 million read local online news per month and 6,100 local papers are sold in the UK every minute.
Local newspapers are oftenly the first thing people turn to to raise awareness of a locale issue. Local media employs over 30,000 people including 10,000 journalists (which is more people than the BBC)
85% of local newspaper readers in Great Britian say its important that their Local paper keeps them informed about council issues.
over 60% of people act on the advertisements in Local newspapers.
the regional press structure states that their are 89 paid daily papers, 11 free daily papers, 4 paid with pickups, 1 combined daily, 10 paid sundays and 5 free sundays. their are also 487 paid weekly and 17 paid weekly with free pickup.
the regional press owns tv stations, radio stations and over 1600 websites.
the readership percentage (also known as the magic figure) is 71% of adults who read regional newspapers however this figure used to be 84%
by age - 
61.1% of 15 - 24 year oldsread a regional newspaper
66.6% of 25 - 34
68% of 35 - 44
71.9% of 45 - 54
75% of 55 - 64
and 79.9% 0f 65+


coverage of all social class groups is also high but down 10 - 12% in 5 years
70.4% professional + skilled
71.1% skilled, semi skilled + un-skilled 
Regional press has a high solus readership, 26.7% of those who read regional papers do not read national daily
due to the fact of 3/4 of the UK work force work within 10 miles of home, media is moving from global to local.
the top 20 publishers of newspapers own approximately 90% of all regional and local papers. and 95% of the total weekly circulation.
Local newspapers must appeal to local audeince in order for it to sell.


New ways of attracting audiences - websites, podcasts, mobile phones and e-editions are new ways of attracting audiences also blogging by enabling readers to get directly involved with the paper and video streaming to provide news, sport and local information online.


The shropshire star is owned by the midlands news association.


History of the shropshire star notes
The shropshire star's first edition was published post-war on October 5th 1964.
the shropshire star invented / started a new printing technology Web Ofset Printing, the old printing method was metal printing which is a very manual type of printing.
web ofset printing + Photocomposition is when the file (in this case newspaper) is printed onto a big rubber like roll and then onto paper speeding up the proccess.
the circulation began to grow for the shropshire star to 19,000 nightly.
by the mid 80s sales were publishing 100,000 mark and expanded from two editions to eight.
it was a pioneer of colour and front page colour and this was an early selling point. the first time use of colour in the shropshire star was a picture of Sir Winston Churchill on the day of his funeral.
the 1980s was the computer revolution. huge computers were used to create the newspaper moving from the "double keying" process to the "keying" process.
in 1998 shropshire star was one of the first newspapers to have an online website www.shropshire-online.com and employed their first internet editor in 1999.


Nearly 172,00 adults read the shropshire star every night and 82% of these have them home delivered. the website has a whopping 1,000,000 page views per month.